You have been asked to help with a new project kickoff. The project manager has invited engineers and managers from teams directly working on the project. They have also invited members of teams that might use the service to be built by the project. What is the motivation of the project manager for inviting these various participants?

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You have been asked to help with a new project kickoff. The project manager has invited engineers and managers from teams directly working on the project. They have also invited members of teams that might use the service to be built by the project. What is the motivation of the project manager for inviting these various participants?