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- the needs and benefits of target market customers - industry sector category membership & primary competitors - organizations competitive strengths and weaknesses - Primary competitors' strengths and weaknesses - customers' perceptions of the organization relative to primary competitors

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1. - the needs and benefits of target market customers - industry sector category membership & primary competitors - organizations competitive strengths and weaknesses - Primary competitors' strengths and weaknesses - customers' perceptions of the organization relative to primary competitors





 
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