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Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Advertising in Contemporary Society
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Advertising is a promotional activity which aims to sell a product or service to a target audience. It is one of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific.

The 4 main types of Advertising are: 
Display Advertising
Video Advertising
Mobile Advertising
Native Advertising

Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Advertising in Contemporary Society
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25 Questions

1. The ____________ is the link between the wholesaler and consumer.
2. An event of creating awareness about global warming and importance of tree plantation done by any company is a part of:
3. TRAI full form is
4. Virat Kohli is the brand ambassador for which brand?
5. It includes both paid search results and organic search results
6. The sale of any definite ____ is the not concern of retailer.
7. Axe body spray ads are examples of _____
8. Which of the following is not type of loan advertised by Indian Financial Companies.
9. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
10. A marketing document that summarizes the current state of the marketplace as it relates to a specific brand.
11. 'Everyone's Invited or Its hard to Imagine'
12. Which of the following Indian industries has been hit hard by globalisation:
13. Pick a brand that Saif Ali Khan is not a brand ambassador for
14. The most common form of investments by MNCs in countries around the world is to:
15. Status of print media during post-independence is
16. Who will be the celebrity endorsing the bike Suzuki Hayate ?
17. ____________ Advertising deals with domestic market that includes families and individuals.
18. 'Born in Japan Entertaining The World'
19. VAT was introduced to replace which tax?
20. _____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.
21. For making advertisements more effective, the manufacturers improve _____________and launch new products.
22. Political environment determines _______
23. A corporate unit may provide equipment for a famous sportsperson or sports team in exchange for ________
24. Who is the brand ambassador for 'Slice'?
25. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

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