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Consumer Behavior 101 Practice Test: The Influence of Culture on Consumer Behavior
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Culture is a collective social phenomenon that influences consumer behavior through its values, beliefs, customs, and traditions. These values can shape what consumers seek, evaluate, and choose to purchase. For example, cultural values such as individualism, indulgence, and uncertainty avoidance play a role in shaping consumer buying behavior.  Culture can influence consumer behavior in many ways, including: Attitudes and preferences: Culture shapes consumers' attitudes and preferences, including their likes, dislikes, and overall evaluation of products and brands. Buying... Show more
Consumer Behavior 101 Practice Test: The Influence of Culture on Consumer Behavior
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25 Questions

1. In terms of consumer behavior, ________ is defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society.
2. In terms of consumer behavior, an appeal to ________ frequently takes the form of reinforcing the consumer's sense of identity with products or services that both reflect and emphasize that identity.
3. Culture gradually but continually evolves to meet the needs of society.
4. Terminal values include being obedient or courageous.
5. Whereas ________ are guides for behavior, ________ are usual and acceptable ways of behaving.
6. The learning of one's own culture is known as ________.
7. Kim is actively saving money so that she can afford a downpayment on the purchase of a house because she thinks that home ownership is the key to creating wealth. This personal conviction in the value of home ownership is one of Kim's ________.
8. Values differ from beliefs because they ________.
9. In the realm of consumer behavior ________ takes the form of standardized goods and services.
10. The repetition of advertising messages can reinforce, but not create, cultural beliefs and values.
11. Within cultural values, self-esteem and social recognition are examples of ________.
12. Americans place an extraordinary amount of importance on being involved and keeping busy. This is a widely accepted core value that relates to ________.
13. Like innate biological characteristics, culture is physiological in nature.
14. Price and channels of distribution are significant ________ of the marketer and the marketer's product.
15. In an American cultural context, whereas ________ is its own direct award, ________ implies an extrinsic reward.
16. ________ consist of everyday or routine behavior.
17. The Nike Swoosh and the Coca-Cola label design are examples of ________.
18. The basis of any culture is a shared language.
19. The ________ is a widely used self-administered value inventory that is divided into terminal and instrumental value items.
20. Greg and his brothers always put ketchup on their scrambled eggs at breakfast. This is an example of a ________.
21. The learning of a new or foreign culture is known as ________.
22. When anthropologists immerse themselves in the environment under study, this technique is called ________.
23. Hype Mobile Phones wants to learn how consumers decide which mobile phones to purchase, so it places researchers in mobile phone stores and has them pose as sales people. In this example, researchers are ________.
24. The ________ serves as the primary agent for enculturation.
25. When do we become most aware of how culture has molded our own behavior?

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