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Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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Social class, or socio-economic class (SES), is a term that refers to the groups people are sorted into in society, and the characteristics that are less likely to change, such as the traits, behaviors, knowledge, and lifestyle that one is socialized into by one's family. Social class is determined by education, income, and occupation levels. It can also reflect unequal access to rights, resources, and power in society.  Social class is more important in determining a family's characteristics because socioeconomic levels better define what circles a family is part of. For example, poor... Show more
Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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25 Questions

1. In terms of family consumption behavior, children of ________ tend to have more influence on purchases than do those of ________.
2. Because of divorce, separation, and out-of-wedlock births, there has been a rapid increase in the number of ________ households in the U.S.
3. ________ works best in accounting for leisure consumption when measured in terms of a particular leisure activity.
4. In the case of men's underwear, which is frequently purchased by women for their husbands and unmarried sons, husbands and unmarried sons represent ________.
5. Although only a minority of U.S. households are considered affluent
6. In the ________ stage of the traditional family life cycle, single young individuals have established households apart from their parents.
7. All affluent consumers share the same lifestyle.
8. In the case of men's underwear, which is frequently purchased by women for their husbands and unmarried sons, the women are the ________.
9. Individuals with more purchasing power or a greater ability to make purchases have more status.
10. ________ includes imparting to children the basic values and modes of behavior consistent with the culture.
11. Consumers in the ________ stage of the traditional family life cycle are apt to spend their incomes on rent, basic home furnishings, and the purchase and maintenance of automobiles.
12. Over the past several decades, as a result of families having fewer children, there has been a trend toward children playing a more active role in the family decision-making process.
13. There is a strong positive relationship between health and economic status.
14. Traditionally, ________ is defined as two or more people related by blood, marriage, or adoption who reside together.
15. Which of the following is true of recent trends in the family?
16. ________ encourage children to seek harmony, but are nevertheless open to the children's viewpoint on purchases.
17. Relative ________ is a measure of the amount of economic assets an individual possesses.
18. Which of the following attitudes and behaviors are family members likely to influence in preadolescents?
19. A husband and wife and one or more children constitute a(n) ________.
20. A husband and wife and one or more children, together with at least one grandparent living within the household, constitutes a(n) ________.
21. ________ stress that children should not stress their own preferences, but rather go along with the parents' judgment on what is to be purchased.
22. Researchers often measure social class in terms of ________.
23. Conspicuous possessions serve as markers or indicators of one's own status and the status of others.
24. Downscale consumers often spend a higher percentage of their available incomes on ________ than do their middle-class counterparts.
25. Marriage marks the transition from the ________ stage to the ________ stage of the traditional family life cycle.

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