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Belgian Godiva Chocolatier is recognized worldwide as the leader in fine chocolates. The Godiva Mobile app integrates Godiva's best selling products with the address book on a BlackBerry smartphone. Why is this integration a good strategic move for Godiva?

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Belgian Godiva Chocolatier is recognized worldwide as the leader in fine chocolates. The Godiva Mobile app integrates Godiva's best selling products with the address book on a BlackBerry smartphone. Why is this integration a good strategic move for Godiva?






 
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