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Adam Helweh of socialmediaexplorer.com describes how celebrities have boosted viewership during live television events, such as the Grammy Awards, by twittering. In writing about trends in the TV industry, what name did Professor Jack Lule give to this sort of activity?

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MCQs on mass media as a cultural industry that seeks to shape our values and the underlying forces which allow for this to take place.
 


Adam Helweh of socialmediaexplorer.com describes how celebrities have boosted viewership during live television events, such as the Grammy Awards, by twittering. In writing about trends in the TV industry, what name did Professor Jack Lule give to this sort of activity?





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