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COMM002 Final Exam - Media and Society
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MCQs on mass media as a cultural industry that seeks to shape our values and the underlying forces which allow for this to take place.
 

COMM002 Final Exam - Media and Society
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25 Questions

1. The Jazz Singer, released in 1929, is a movie-making milestone for what reason?
2. Media companies raise revenue for their services mainly from which two fundamental sources?
3. Georges Méliès, a French stage magician and cinema owner, created his own movies that were the first to use:
4. Martin Luther grasped the potential of the new medium of printing for spreading his ideas for reforming the church. But The Economist argues that how he distributed his pamphlets was just as important, a distribution process resembling that of:
5. The practice of using brain scans to gauge reaction to advertisements is called:
6. A high-concept advertising campaign can be a risky strategy because:
7. The advertising experts interviewed by radio host Kojo Nnamdi agreed that most packaged goods such as food, clothes and toiletries might have men in them but are still aimed at women. This is known as:
8. Fill in the blank: In his article Host, David Foster Wallace states that politically charged talk-radio hosts such as John Ziegler are first and foremost ______________, whose job it is to stimulate.
9. Sports have been a video-game topic from the early days, beginning with a tennis game named:
10. Professor Jack Lule describes geeks as people:
11. Although In the Heat of the Night seems tame by today's standards, one scene in particular was shocking to audiences in the 1960s, when racial tensions were at a peak. Which of these describes the scene best?
12. The New Yorker's Sasha Frere-Jones says that rock music by white performers in the 21st Century displays few of the African-American influences of early rock and roll. It has become 'a paler shade of white.' Frere-Jones says this has come about because:
13. Warner Bros. has opened a Harry Potter theme park and has started a Harry Potter website, pottermore.com. These efforts keep the Harry Potter story alive using:
14. As more and more books are digitized, librarians and educational institutions fear these books will eventually be lost because storage methods such as hard discs, compact discs or flash memory are not considered permanent. They fear books will suffer:
15. Copyright is the exclusive right given to an author to copy, distribute or adapt his or her work. When the copyright on a book expires it becomes part of the public domain, meaning:
16. In their exchange on stayfreemagazine.com, Sut Jhally and James Twitchell both connect advertising to happiness. Which of these statements is most accurate about their opposing points of view?
17. Advertising strategist Douglas Atkins says ads like the Macintosh 1984 commercial tap into the need people have 'to belong and to make meaning.' In this regard, he says, consumers are very much like members of:
18. As told by American Radio Works, music played on the radio in the 1930s was 'respectable music,' sophisticated performances with a 'big-city sound.' Which answer best explains why this was so?
19. One approach to studying media effects theorizes that heavy exposure to media, especially repetitive messages, causes people to develop a false sense of reality. An example would be the juror who watches CSI regularly, and then expects the police to solve a crime quickly using high-tech methods. This theory is known as:
20. Tablet computers offer economic promise for newspapers and magazines because:
21. India's Bollywood film industry combines traditional Indian music and dance with American-style filmmaking, which is an example of:
22. The Birth of a Nation is one of the great spectacles of movie-making, but why has the film created controversy from the day it was released in 1915?
23. In his speech to the National Association of Broadcasters in 1961, newly appointed FCC Chairman Newton Minow urged the group to broadcast in the public interest. He is most famous for telling the group that if they watched their shows, they would:
24. The Wii and Kinect motion sensing devices provided a new dimension to video gaming, but they also opened a path for integrating game technology into daily life. Which statement best describes that path?
25. The invention of the first all-electronic television system is generally credited to:

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