A major company decides to produce a line of commercials to sell its cereal to the Hispanic market. The company focuses its efforts on producing a TV ad that is entirely in Spanish and is disseminated in all Spanish speaking countries. The ad has a family of four waking up, meeting in the kitchen, and eating the cereal together. According to 'A Southern Latina', what is the company missing in consideration of Hispanic culture?

MCQs on how to become a better communicator in these sorts of cross-cultural situations. Also on barriers to successful communication that involve cultural differences. And about your own communication style and how it can be developed to facilitate more successful intercultural encounters.