Veronica and Jose argue about the value of attending a soccer game. Veronica wants to go to see her team win. Jose wants to go, because he will be able to hang out with his friends. Veronica wants to experience the thrill of victory; Jose wants to strengthen friendships. Which of Hofstede's cultural dimensions do they differ on most clearly?

MCQs on how to become a better communicator in these sorts of cross-cultural situations. Also on barriers to successful communication that involve cultural differences. And about your own communication style and how it can be developed to facilitate more successful intercultural encounters.