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Consumer Behavior Practice Test Questions
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Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour.

Consumer Behavior Practice Test Questions
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25 Questions

1. Consumers who purchase a Harley-Davidson motorcycle can receive which of the following in addition to the purchase of the product?
2. The psychological factors influencing consumer behavior are;
3. Because online buyer’s decisions depend on numerous independent and intervening variables, decisions made by customers are classified as:
4. The consumers' five steps of adopting a new product refer to which of the following?
5. _____________ describes changes in an individual's behaviour arising from experience.
6. Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
7. The value-expressive influence of reference groups is:
8. Behavioural economics is a rejection of which classical theory?
9. If the conditioned stimulus comes before the unconditioned stimulus, this is called:
10. What does the term ‘evoked set’ mean?
11. A teenager has lunch in McDonald's with her friends, even though she doesn't really like McDonald's and privately prefers to eat the food at Subway. This is an example of which of the following types of conformity?
12. What we call 'civilization', based on permanent settlements and specialized occupations, emerged on the earth about _______________ years ago.
13. A motive which operates below the conscious level is called:
14. Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
15. __________________________ require either major change in an area of behavior that is relatively unimportant to the individual or a minor change in an area of behavior that is very important to the user.
16. The ultimate goal of marketing is to:
17. Cultural capital is:
18. Ducking when a stone is thrown at you is an example of:
19. By ___________________, we mean a preference for existing, familiar products, and behaviors over novel ones.
20. Rules for purchasing are called:
21. Which of the following is true?
22. Issues related to trust in EC include all of the following EXCEPT:
23. The groups we see occasionally, with whom we have a shared interest, are called:
24. According to brand personality traits, 'excitement' is concluded as brand being
25. In social class grouping, white and blue collar workers with average pay can be classified as

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