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Enterprise Systems Practice Test
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Enterprise systems are pieces of software that senior management figures can use to monitor their business' performance. Businesses can then more easily monitor their own productive efficiency, brand exposure and costs, before creating data-driven solutions to progress towards their financial goals.

3 common types of Enterprise Systems are:

Customer Relationship Management
Enterprise Resource Planning
Supply Chain Management Systems

Enterprise Systems Practice Test
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25 Questions

1. The value chain connection between a firm and its suppliers is called:
2. Social media (e.g. Facebook, Twitter) usage has become so widespread that to discount a social media strategy would be a mistake best avoided. Social customer relationship management (Social CRM) is a relatively new term which helps to define the broad scope of social media across the customer life cycle and value chain. The Altimeter report (2010) provides a framework for reviewing strategy implementation and is known as:
3. Which of the following is a recommendation that will successfully implement an enterprise wide system?
4. ERP systems have evolved from
5. A major strength of MRP is its capability
6. E-mail marketing has to make strategic plans regarding outbound and inbound emails. E-mail is most widely used as a prospect conversion and customer retention tool. A database of customer names, email addresses and profile information used for e-mail marketing is usually known as:
7. ERP systems provide a number of benefits which include
8. To manage e-supply chains effectively, benefits need to be developed into a performance management framework. Sambasivan and colleagues (2009) produced such a framework, identifying categories of measures and provided examples of metrics for each. Which of the following fits this framework?
9. What does the following definition refer to: an organisation which uses communications technology to allow it to operate without clearly define physical boundaries between different functions?
10. Supply chain (SC) management involves the coordination of all supply activities of an organisation from its suppliers to the delivery of products to its customers. There are various features associated with this area of e-commerce and which refers to what is known as efficient consumer response (ECR):
11. The transportation of finished goods, raw materials, or supplies is:
12. Logistics is an integral part of supply chain management. Which explanation best represents outbound logistics?
13. The use of online and offline promotion techniques to increase the audience of a site is known as
14. Using digital communications technologies to maximise sales to existing customers and encourage continued usage on online services is known as:
15. A strength of social media and viral marketing is:
16. Which of the following describes an ERP system?
17. What must a system do to qualify as a true ERP solution?
18. Which of the following is not true of problems that can arise when firms within a supply chain do not collaborate?
19. In which of the following systems an item’s inventory is stored at two different locations?
20. Accepting that a customer has agreed to opt-in to receive further information, with customer profiling the minimum amount of online information that needs to be collected is an e-mail address. What is really required though to decide if the customer is a good potential target for further communications?
21. Internally focused systems support _____________ within the organization.
22. Improvements in the value chain can be implemented by following Kjellsdotter and Jonsson's iterative planning cycle. Which of the following does not form part of the cycle?
23. Expand MRP.
24. Match the following: First set:
I. Material request management
II. Material Issue
III. Material Receipt IV. Stock Valuation Second set:
25. Which of the following is not true of (BPR) business process reengineering?

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