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Management / Marketing / Human Resources Concepts Exam 2
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Management / Marketing / Human Resources Concepts Exam 2
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25 Questions

1. ___________ is a specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media.
2. A billboard is an example of _______.
3. The Age Discrimination in Employment Act protects people from age discrimination beginning at the age of ________.
4. The loss associated with the best opportunity that is passed up is __________.
5. Value that a nation gains by selling the goods and services it produces most efficiently is called ___________.
6. A brief statement that describes the purpose and goals of a company is the _________.
7. ________________ involves studies of consumers based on social and psychological characteristics.
8. __________ refers to the concentration of power among a few key decision makers.
9. An agreement between two parties to carry out a transaction is called a _________.
10. Buying and selling goods through the Internet is known as a brick and mortar business.
11. ____________ planning is the systematic studying of an issue and the preparation of a written document to deal with the problem.
12. The theory of management that assumes people are basically lazy and will avoid working if they can is:
13. The attributes of a product or service that make it capable of satisfying consumers’ wants and needs is called ___________.
14. A consensus is having a decision that all members agree to.
15. The exchange of a product for some monetary value is called __________.
16. The merchandise brought back for a cash refund or credit is ___________.
17. Concerns, hesitations, doubts, or other honest reasons a customer has for not making a purchase are known as _________.
18. Large corporations that have operations in several countries are known as _________.
19. _____________ means location where communication takes place.
20. When demand exceeds supply, _____________ of products occur.
21. The FTC stands for Federal Trade Company.
22. Guidelines for good behavior are known as __________.
23. In the SWOT analysis the S stand for.
24. A ________ is issued by the government to inventors and companies that give them the right to make, use, and sell their inventions for 17 years.
25. __________ means to understand a person’s situation.

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