As early as 1992, the famous guru of management, ________, wrote in The Wall Street Journal, Uncertainty in the economy, society, politics has become so great as to render futile, if not counterproductive, the kind of planning most companies still practice, forecasting based on probabilities.

Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises.

It deals with organising and supervising teams of media professionals, various mass communication channels and technologies, media and entertainment productions, etc.

Media Managers are skilled in communication and dealing with clients. They implement and develop all targeted contents for various media platforms.