In a 2007 report______, director of the BBRT, writes that startups and small and medium sized businesses are initially very responsive to their markets because either the founder makes all the decisions or relies on a small group of highly motivated managers.

Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises.

It deals with organising and supervising teams of media professionals, various mass communication channels and technologies, media and entertainment productions, etc.

Media Managers are skilled in communication and dealing with clients. They implement and develop all targeted contents for various media platforms.