_____ is the practice of the right to use a firms business model and brand for a prescribed period of time.

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Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises.

It deals with organising and supervising teams of media professionals, various mass communication channels and technologies, media and entertainment productions, etc.

Media Managers are skilled in communication and dealing with clients. They implement and develop all targeted contents for various media platforms.


_____ is the practice of the right to use a firms business model and brand for a prescribed period of time.