John and Susan Miller recently purchased 'The Little Wine Shack,' a 30-year-old retail wine store, from Ben Anderson. Under Mr. Anderson's ownership, the business grew from having an inventory of a few bottles inherited from his father's wine cellar to a 10,000-bottle cellar and a retail space offering public and private tastings. Mr. Anderson never used a computer but rather relied on his memory to remember customers' favorite wines and previous purchases. In addition, Mr. Anderson made all customer contacts personally by phone. John and Susan want to take a different approach by automatizing many of the store's manual operations, including using a computer to track inventory and customer records. They plan to create both print and electronic weekly newsletters offering, among other things, discount on customers' previously purchased wines. Which of the following tools would help them achieve their objective?

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John and Susan Miller recently purchased 'The Little Wine Shack,' a 30-year-old retail wine store, from Ben Anderson. Under Mr. Anderson's ownership, the business grew from having an inventory of a few bottles inherited from his father's wine cellar to a 10,000-bottle cellar and a retail space offering public and private tastings. Mr. Anderson never used a computer but rather relied on his memory to remember customers' favorite wines and previous purchases. In addition, Mr. Anderson made all customer contacts personally by phone. John and Susan want to take a different approach by automatizing many of the store's manual operations, including using a computer to track inventory and customer records. They plan to create both print and electronic weekly newsletters offering, among other things, discount on customers' previously purchased wines. Which of the following tools would help them achieve their objective?






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