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Nature’s Path makes EnviroKids brand organic cereals, rice bars, and cookies. It is determining whether to put its advertisements in newspapers or on television. Its primary concern is with how many people in its target market will be exposed to its ads. In other words, the company is concerned about frequency.

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Nature’s Path makes EnviroKids brand organic cereals, rice bars, and cookies. It is determining whether to put its advertisements in newspapers or on television. Its primary concern is with how many people in its target market will be exposed to its ads. In other words, the company is concerned about frequency.





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