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Advertising and Public Relations 2
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Advertising and Public Relations 2
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20 Questions

1. A print ad depicts a picture of a frozen dessert accompanied by information about the dessert: 'two servings, only 300 calories per serving, no cholesterol, and 100 percent of the RDA of vitamins and minerals.' This is an example of an advertisement selling the product's benefits.
2. The manufacturer of the George Forman grill has produced a 30-minute sales pitch in the form of a talk and demonstration show to be aired on local cable TV channels. This is an example of an infomercial.
3. An example of product placement is when the judges on American Idol are shown sipping Coca-Cola during the broadcast.
4. Historically, advertising in the United States has been oriented around corporations, not products.
5. The manufacturer of the George Forman grill has produced a 30-minute sales pitch in the form of a talk and demonstration show to be aired on local cable TV channels. This is an example of an infomercial.
6. The advertising response function is a phenomenon in which increased spending for advertising and sales promotion increases sales or market share up to a certain level but then produces diminishing results.
7. On Subway napkins, they compare the nutritional information for their 6-inch subs to McDonald’s Big Mac and Burger King Whopper. This is an example of competitive advertising.
8. There are many snack foods for children, but only Nature’s Path makes an organic snack designed for a child’s palate. The product's unique selling proposition is that it is completely organic.
9. Cause-related marketing is when two competing companies come together to support a cause, such breast cancer research.
10. A small, high-tech company has just launched a new writing pen that has a memory, much like a small computer. The advertising campaign focuses on the innovativeness of the new product. This is an example of pioneering advertising.
11. Cause-related marketing is when two competing companies come together to support a cause, such breast cancer research.
12. Promotion is defined as any form of impersonal, paid communication in which the sponsor or company is identified.
13. A commercial for McDonald’s shows kids having fun with their Happy Meals. This is an example of a demonstration executional style for advertising.
14. The sponsorship of NASCAR is an example of a public relations activity.
15. Nature’s Path makes EnviroKids brand organic cereals, rice bars, and cookies. It is determining whether to put its advertisements in newspapers or on television. Its primary concern is with how many people in its target market will be exposed to its ads. In other words, the company is concerned about frequency.
16. Humorous executional styles are more often used in radio and television advertising than in print or magazine advertising.
17. The advertising response function is a phenomenon in which increased spending for advertising and sales promotion increases sales or market share up to a certain level but then produces diminishing results.
18. An appeal to love and romance is often used in selling cosmetics and perfume.
19. An appeal to vanity and egotism is the reason that celebrity spokespeople are used so often in advertising.
20. Humorous executional styles are more often used in radio and television advertising than in print or magazine advertising.

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