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Allstate Insurance has mostly ditched its famous 'in good hands' ads in favor of a character called 'Mayhem,' who shows up in your life at random — and trashes it. What kind of advertising appeal were these ads using?

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Allstate Insurance has mostly ditched its famous 'in good hands' ads in favor of a character called 'Mayhem,' who shows up in your life at random — and trashes it. What kind of advertising appeal were these ads using?






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