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Marketing Practice Test: Advertising and Public Relations
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Marketing Practice Test: Advertising and Public Relations
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25 Questions

1. All of the following are advantages offered by radio to its advertisers EXCEPT:
2. In advertising, the goal is to sell the _____, not the _____ of a product.
3. Placing advertising messages in Web-based or video games to advertise or promote a product, service, organization, or issue is known as:
4. A(n) _____ is a desirable, exclusive, and believable advertising appeal selected as the theme for a campaign.
5. All of the following are common types of advertising appeals EXCEPT:
6. Ads for Yoplait Greek Yogurt highlight that the product has twice the protein and three times the calcium of other yogurts. This advertising highlights:
7. Ads for Sandals Resorts that prominently feature vacationers in real-life situations are using a _____ appeal.
8. Which form of advertising is designed to influence demand for a specific brand.
9. Any unconventional way of performing marketing promotion on a low budget is called _____ marketing.
10. An ad for the General Electric Advantium microwave shows people rushing from one place to another and has the headline, 'If your life moves this fast, maybe your oven should too.' According to the ad, even though there never seems to be enough time to cook, this microwave will help you prepare home-cooked meals. This is an example of the use of a _____ executional style.
11. A magazine ad for Baker's chocolate shows a picture of a luscious chocolate cookie and is headlined, 'Love cleverly disguised as chocolate.' Which executional style is being used in this ad.
12. Ads for Brita water filters describe how one Brita pitcher filter can reduce waste by effectively replacing as many as 300 standard plastic water bottles. What kind of an advertising appeal is this ad using?
13. Which of the following is what consumers will receive or achieve by using a product?
14. The Swine Palace Theater runs ads in the entertainment section of the local newspaper every first weekend of each month. This is a _____ scheduling plan.
15. An ad for an AT&T MasterCard offered zero percent interest on any balance transferred from another card by September 1, as well as no annual fee. What kind of an appeal is this ad using?
16. All of the following are true regarding stealth marketing EXCEPT:
17. A print ad for Real Simple magazine shows a group of women sitting on a sofa talking and laughing. Which executional style is being used in this ad.
18. _____ advertising has the advantages of being both timely and geographically flexible.
19. In an advertisement for Dow bathroom cleaner, animated, talking scrubbing bubbles are used to show how hard the bubbles work to clean. The lively scrubbing bubbles appear in all advertisements for this product and are depicted on the packaging. This is an example of a _____ executional style.
20. Which type of advertising is used to stimulate demand for a new product or product category?
21. An ad for the new Magnifique perfume by Lancome shows that it can be purchased at Macy’s. This ad was most likely an example of _____ advertising.
22. A(n) _____ is a specific communication task that a campaign should accomplish for a specified target audience during a specified period of time.
23. Exxon Mobil has launched a series of ads promoting their commitment to alternative energy sources during a time when they are recording record profits and consumers struggle with high gas prices and environmentalists are concerned that burning fossil fuels is contributing to the acceleration of global warming. This is an example of _____ advertising.
24. M&M’s famous slogan, 'Melts in your mouth, not in your hand,' is an example of a(n):
25. A(n) _____ designates the medium or media to be used, the specific vehicles, and the insertion dates of the advertising.

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