Devon works in the marketing department for a large company, formative the most effective media for the company to advertise in and assisting in the purchase of space or time for ads. Devon’s job is _______________.

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.

Advertising has three primary goals: to inform, to persuade, and to remind.