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Advertising Practice Test Questions
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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.

Advertising has three primary goals: to inform, to persuade, and to remind.

Advertising Practice Test Questions
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25 Questions

1. An economy that relies on purchases of goods and services, and on advertising to create a climate that encourages those purchases has been termed a __________.
2. An advertising that rate that does not include any discounts are _____________.
3. Advertising is affected by ________ forces
4. ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
5. Dakota is a graphic designer operational for an advertising agency to develop print advertisements. Which type of service do Dakota provide?
6. ____________ is a promotion piece consisting of one large sheet of paper, generally printed on one side only.
7. When marketing practices are criticized for reducing competition, the criticism falls under which universal area of societal marketing issues?
8. Mass marketing is otherwise known as
9. Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________.
10. Which of the following is the first stage of the marketing communications planning process and analysis of four main environmental context in order to shape the detail of the plan?
11. Dividing the market based on age, income, educational qualification,is known as
12. A ______________ is a B2B trading network that links a meticulous seller with its own trading partners.
13. Which is a consumer magazine not classified to a specific audience?
14. ________ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc.
15. A__________ is in charge for selecting media for advertisement assignment on behalf of their customers.
16. _______________ is about direct person to person selling, or voice to voice, or digital to digital communication designed to explain how products, services, or ideas fit the needs of a prospective customer.
17. ____________ is a combined audience of a combination of media or a campaign in a single medium
18. Newspaper Advertising Strengths
19. Total coverage by television and radio of a given geographic area is _________.
20. The Ad Council is ___________.
21. Violations that ethical advertisers strive to avoid comprise which of the following?
22. A specific period of broadcast commercial time offered for sale by a station or network for sponsorship is _________________.
23. _____________ is networks that connect people within a group to each other and to the company network.
24. What refers to the portion of media exposure done in the home?
25. A strap line is a British term used as a less important sentence attached to a ________ name.

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