_____________ is commercially significant news regarding a product/service, which appears in the commercial media at no cost to the business. It is not considered to be advertising.

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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.

Advertising has three primary goals: to inform, to persuade, and to remind.


_____________ is commercially significant news regarding a product/service, which appears in the commercial media at no cost to the business. It is not considered to be advertising.