At the Sears web site, customers can chat on-line with customer service representatives while shopping. This live help allows customers to have questions answered before placing an order. This focus on meeting customer needs illustrates that Sears has a(n) _____ orientation.

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At the Sears web site, customers can chat on-line with customer service representatives while shopping. This live help allows customers to have questions answered before placing an order. This focus on meeting customer needs illustrates that Sears has a(n) _____ orientation.