1. _____ is the collaborative efforts of people to achieve common objectives.

2. _____ is a strategy that focuses on keeping and improving relationships with current customers.

3. Which of the following is the customer’s evaluation of a good or service in terms of whether that good or service has met his or her needs and expectations?

4. A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a(n) _____ orientation.

5. The Geek Squad is a tech support station located inside every Best Buy electronics retail store. Best Buy gives intensive training to the Geeks. The purpose of this training is to:

6. For an exchange to take place:

7. Every cup of Dannon Yogurt contains a letter under the lid seal. Customers who collect lids and spell certain words win a prize if they send the letters and the official order form back to Dannon. Within 90 days, these customers will receive the prize of their choice. A(n) _____ will occur when a customer mails in his or her lid seals for a prize.

8. Which marketing management philosophy is often adopted by organizations that sell unsought products such as life insurance, retirement plans, and pre-planned funeral services?

9. Refer to Circuses. The aggressive promotions used by advance men indicate that decades ago the circuses probably had a _____ orientation.

10. Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:

11. Redefining the business mission of a mattress manufacturer as 'a good night's sleep' rather than stating the mission as 'the manufacture of high-quality mattresses' will:

12. What percentage of the civilian workforce in the United States performs marketing activities?

13. SAP, the world’s largest business software company, has pledged to put the 'customer at the center” of their universe. SAP has captured the idea of:

14. After hearing his company criticized for its failure to respond to consumer needs, the CEO of a bank realized that his company needs to adhere to the marketing concept and implement a market-oriented strategy. Which of the following actions would be the best approach to achieving this goal?

15. One way to identify the orientation of a firm is to examine its primary goal. If a firm seeks to achieve profitability through sales volume, it would probably be:

16. Refer to Circuses. To exhibit a societal marketing orientation, circuses could.

17. StoryBlox creates and markets handmade wooden toys, which it sells to retailers in the Midwest. The company’s management believes its retail customers will stock more toys if its salespeople use aggressive marketing techniques, so the company provides strong incentives for salespeople and promotional allowances to resellers to get distribution for its toys. In other words, the company has a _____ orientation.

18. Refer to Harley-Davidson. Harley-Davidson’s customer-driven approach embodies an organization-wide commitment to service and support so that customers attain benefits relative to the price they pay for the product. Which element of an organization’s focus is this commitment satisfying?

19. Best Buy has become the nation's largest specialty retailer by focusing on the customer's needs and wants. This philosophy is at the heart of a(n) _____ orientation.

20. A company that has a market orientation and adheres to the marketing concept does NOT:

21. A newspaper ad for a hospital that states, 'We have the most modern delivery rooms and state-of-the art medical equipment,” is an indication of which marketing management philosophy?

22. All of the following are necessary for exchange to occur EXCEPT:

23. Refer to Harley-Davidson. Customer-oriented personnel who ride the products they make and sell, sponsorship of motorcycle clubs and parties, and employee attendance at bike rallies all work together at Harley-Davidson to implement which type of strategy?

24. One of the reasons given for the decline of Britannica is that the firm defined its business as publishing books instead of providing information. Britannica failed to:

25. The owner of Maine Kitchen Art bowls, spoons, and cutting boards knows marketing can make his company a success. He wants to rely solely on promotion as the technique for attracting customers. He advertises extensively in cooking magazines and provides retailers who carry his product with attractive displays. From this information, you know that Maine Kitchen Art has a _____ orientation.