Environmental analysis includes ____

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Effective copywriting is clear, concise, compelling, and credible - and makes your copy easily understood, short, engaging, persuasive, trustworthy, and reliable.