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Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Copywriting
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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Effective copywriting is clear, concise, compelling, and credible - and makes your copy easily understood, short, engaging, persuasive, trustworthy, and reliable.
 

Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Copywriting
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25 Questions

1. Those who profess to be right-brain thinkers
2. The advertisement made on century plywood & Honda Mobilo depicts ______
3. What is the stage called when the idea is fully transformed in the Creative Process Model?
4. _______________ refers to the paid for messages that attempts to transfer symbols into commodities to increase the possibilities of its purchase.
5. advertising agency is an _____________ organisation.
6. Advertising has played a valuable role to encourage recycling, energy conservation and much ecologically _____________behaviour.
7. Who is the brand ambassador for 'Provogue'?
8. A customer avatar is an __________ of a specific individual who represents the target of your _______
9. After liberalization consumers have become more
10. Major changes have taken place in financial advertising due to ________________
11. In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___
12. Zoom. Zoom. Zoom.
13. The most common form of investments by MNCs in countries around the world is to:
14. The opening line of a story that has the most important information is called....
15. ....... is the percentage of media audience exposed at least once to the advertisers message during a specific time frame.
16. The attributes of senior citizens are
17. VAT was introduced to replace which tax?
18. What is copywriting?
19. ___________is a seller who plays with the words creatively & markets the product artistically
20. 'Software powers the Internet.'
21. Press Council of India was set up in
22. Melt in your mouth, not in your hand.
23. ______________ is something that is done intentionally for a purpose & going beyond expectations of viewer.
24. Why is it important to sell face to face before you go online?
25. ____advertising is to be done to create good company image in the minds of consumer and the general public.

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