Axel Spring AG, one of Europe’s largest newspaper publishers, with 10,000 employees and more than 150 papers in 30 countries, announced it would switch its entire operation from PCs to Macs. Axel decided to make a switch to Apple because the company’s layout work was already being done by Macs and the Macs were more user friendly, more elegant, and cheaper to maintain than they had been in the past. This is an example of