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Marketing Practice Test: Business Marketing
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Marketing Practice Test: Business Marketing
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25 Questions

1. _____ is commonplace in business marketing and can sometimes occur over several months.
2. Another name for business supplies like pens, paper, and file folders is:
3. _____ relates to the fact that customers who have made a purchase lately are more likely to purchase again in the near future than customers who haven’t purchased for a while.
4. Which type of business product represents goods, such as portable tools and office equipment, that are less expensive and shorter-lived than major equipment?
5. The reintroduction of an intermediary between producers and users is called.
6. The distribution structure in business marketing typically:
7. General Motors buys engines for use in its vehicles from BorgWarner, which in turn buys many of the vehicles it needs from GM. This is an example of:
8. Managers can use the NAICS data to:
9. Etruscan Railing Company makes railing that is used in sports arenas, nursing home corridors, queue houses at amusement parks, and many other places that are not as obvious. Etruscan Railing sells:
10. When Etruscan sells railing to contractors to use in building loading docks in accordance with federal government regulations, it is selling to:
11. Within the business market, roller belts that are purchased by vacuum manufacturers are examples of:
12. You have started raising your first litter of AKC registered Chihuahuas. You want to sell your puppies to the locally owned and operated pet store, Pets and People. How do you find the buyer?
13. Which of the following is the best example of a modified-rebuy situation?
14. NAICS data are helpful for analyzing, segmenting, and targeting markets. The system was developed by:
15. Inland Eastex manufactures a heavy paper stock that is used for printing covers for many different types and sizes of consumer magazines. Consumer magazine sales determine how much paper Inland Eastex sells. This is an example of ________ demand.
16. When two or more items are used in combination to produce a final product, they are said to have _____ demand.
17. _____ occurs when a deli decides to buy its office supplies from a company that regularly buys sandwiches for its employees.
18. Caterpillar, Inc., a manufacturer of earthmoving equipment, uses completed drivetrains (engines/transmissions/axles), drivetrain components, electronic controls, hydraulic and electrohydraulic components and systems, cooling systems, and undercarriage track systems produced by other organizations in its manufacturing process. Caterpillar is an example of a(n):
19. Companies that make bicycle racks for bike safekeeping in public places receive the railing as 30-foot lengths of pipe. For these companies, Etruscan railing is classified as:
20. The buying center:
21. Harris Corporation provides which type of business product to the FAA?
22. Copying machines, personal computers, and fax machines are typically classified as _____ because they are not expensive, have short useful lives, and are frequently purchased from local distributors.
23. _____ are consumable, inexpensive, and often standardized items that do not become part of the final product.
24. One way processed materials differ from component parts is that processed materials:
25. The Barter Company (TBC) located in Kennesaw, Georgia acts as a broker between companies that want to trade products or services. Companies must be a TBC member, and there is a one-time fee to join. TBC charges a brokerage fee on each transaction facilitated. TBC is an example of a (n):

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