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David is shopping for tires for his Audi. He looks in the yellow pages of the local phone book and calls Costco, Sam’s Club, Sears and a local car repair shop. In his decision-making process, David is using:

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David is shopping for tires for his Audi. He looks in the yellow pages of the local phone book and calls Costco, Sam’s Club, Sears and a local car repair shop. In his decision-making process, David is using:






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