1. A driving force that causes a person to take action to satisfy specific needs is called a(n):

2. Omega is a prestigious brand of watch that is sold as a luxury product. It has a reputation based on quality and attention to details. When the company introduces new timepieces it can count on a well-established market already existing for the new product due to:

3. Which of the following is the minimum difference in a stimulus that the consumer will notice?

4. Which step in the consumer decision-making process is a result of an imbalance between actual and desired states?

5. As a marketing tool in the United States, social class:

6. Your best friend has sought your advice on what type of clothing she should buy for a job interview. If she gets the job, she will be the assistant to the producer of her favorite television program. She really wants this job and considers it a once in a lifetime opportunity. By asking your help with her wardrobe, your friend is most likely trying to:

7. Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance. Hence the slogan 'You are in Good Hands with All State.' These ads focus on which of Maslow’s needs?

8. _____ occurs when consumers remember only information that supports their personal feelings or beliefs.

9. David and Steven are best friends. Steven loves to compete in triathlons. David would love to compete with Steven but is a weak swimmer. David decides to take swim lessons to improve his breathing and stroke rhythms. Triathletes are a(n) _____ reference group for David.

10. Kim places huge importance on what she wears to sing in front of her church and therefore takes her time to shop for the right clothes and shoes. This is due to the:

11. Rose is shopping for a new camera. She has set a maximum of $250 as the highest price she will pay, so she doesn’t even bother considering cameras that cost more than that. Rose is narrowing the number of available choices by using

12. _____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies change through maturity, experience, and changing income and status.

13. While looking at the DVDs at Target, Tee tried to remember the name of the action movie starring Harrison Ford as an archeologist so he could buy the DVD. Which step of the consumer decision-making process is this?

14. Nellie's boss sells merchandise through Internet auctions. He needs to mail a $1,500 hexagonal antique picture frame. He has instructed Nellie to buy packaging that will make sure the oddly shaped frame arrives at its new owner's home undamaged, but he has not told her how or where she will find such packaging. Given that she frequently has to purchase packaging supplies, what kind of purchase decision process would she most likely employ?

15. _____ is how consumers perceive themselves in terms of attitudes, perceptions, beliefs, and self-evaluations.

16. Which of the following is the BEST example of an internal stimulus that would create need recognition?

17. The slogan used by the manufacturer of Jaguar automobiles, 'Don't dream it. Drive it.' was intended to appeal to consumers’:

18. A(n) _____ is a group of people in a society who are considered nearly equal in status or community esteem, who regularly socialize among themselves both formally and informally, and share behavioral norms.

19. Madison announced to her family last night that she wanted a pair of inline skates. Her sister Bailey said she thought it was a stupid idea. Their mother, Wanda, said Madison deserved a special treat for winning the science fair. Because her father Ned said nothing, Madison knew she was not getting the skates. In terms of the roles played by family members in the consumer decision-making process:

20. All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:

21. The way a consumer goes about addressing a need is called

22. Mario usually purchases Old Spice deodorant. Unfortunately, the drug store is sold out of Old Spice today, so Mario will have to choose a brand that’s in stock. In making his decision, Mario will engage in _____ consumer decision making.

23. Rayshawn’s favorite soft drink is Coca-Cola. If he orders a Coke at a restaurant and is told that the restaurant serves only Pepsi products, he will often just order water rather than order a Pepsi. He insists that he can tell the difference between the two brands. Which learning concept is Rayshawn demonstrating?

24. All of the following are ways consumers can reduce cognitive dissonance EXCEPT:

25. Homogeneous groups within a culture that share elements of the overall culture as well as have elements that are unique to that group are called.