Rayshawn’s favorite soft drink is Coca-Cola. If he orders a Coke at a restaurant and is told that the restaurant serves only Pepsi products, he will often just order water rather than order a Pepsi. He insists that he can tell the difference between the two brands. Which learning concept is Rayshawn demonstrating?

🎲 Try a Random Question  |  Total Questions in Quiz: 154  |  🧠 Study this quiz with Flashcards
This question is part of a full practice quiz:
Marketing Practice Test: Consumer Decision Making — practice the complete quiz, review flashcards, or try a random question.


Rayshawn’s favorite soft drink is Coca-Cola. If he orders a Coke at a restaurant and is told that the restaurant serves only Pepsi products, he will often just order water rather than order a Pepsi. He insists that he can tell the difference between the two brands. Which learning concept is Rayshawn demonstrating?