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A(n) _____ gathers its information from one group of respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and what is subsequently purchased. This creates a huge database of marketing efforts and resultant consumer behavior.

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A(n) _____ gathers its information from one group of respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and what is subsequently purchased. This creates a huge database of marketing efforts and resultant consumer behavior.






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