1. All of the following are advantages associated with the use of Internet surveys EXCEPT:

2. The Johnsonville Sausage Company wants to know which areas of the country consume the most sausage. The company is not especially interested in an explanation for the popularity of sausage in different regions; it simply wants factual information about it. Johnsonville is interested in using marketing research in its _____ role.

3. A furniture manufacturer wants to test how consumers will respond to furniture upholstered in fabric made from recycled plastic by having consumers feel and respond to the fabric. Which form of survey would allow it to do this?

4. When marketing researchers for a local fitness club wanted to know consumers’ intention to start a fitness program for a New Year’s resolution, they used a(n) _____ with five possible answers ranging from 'Most Likely' to 'Least Likely' and asked that the respondent choose one. This is an example of a(n):

5. British Columbia's Sun-Rype Products wanted to find out if Canadians were having trouble getting their required servings of fruits and vegetables each day. Marketers conducted focus groups, a type of _____, which revealed that participants were having particular trouble getting their required servings of vegetables.

6. Community Trust Bank management decided to design a new product and promotion to appeal to small to medium-sized businesses. A researcher conducted a series of focus groups with business owners to find out more about what they wanted in bank services. With the focus groups Community Trust was collecting _____ data.

7. In the survey used by an organization of mothers who swap toys, respondents were asked, 'Would you be willing to pay a small fee in order to take advantage of this service? Circle YES or NO.' This is a(n) _____ question.

8. Kent has gathered data concerning people's preferences for traditional breakfast foods. He has learned that 30 percent of the population prefer eggs in the morning, 50 percent of the population prefers something sweet for breakfast like a doughnut, and an overwhelming 86 percent prefer food that they can eat while they drive to work. What method of analyzing the data has Kent used.

9. A _____ is a form of personal interviewing that uses a group of seven to ten people who have been recruited because of certain desired consumer characteristics.

10. _____ provides market researchers with user-friendly virtual interview rooms, recruiting, and technical support for conducting virtual qualitative research.

11. Which of the following is a type of nonprobability sample?

12. _____ is the creation of a large computerized file of customers' and potential customers' names, profiles, and purchase patterns.

13. _____ is a scanner-based sales-tracking service for the consumer packaged-goods industry. It tracks retail sales, consumer purchasing information, and promotional activity for all bar-coded products.

14. _____ specifies the research questions to be answered, how and when the data will be gathered, and how the data will be analyzed.

15. Through marketing research, the Boston Symphony Orchestra (BSO) learned it has an older market and is not attracting younger concertgoers. It next conducted marketing research to determine if an integrated advertising campaign targeted to the younger market would be successful. In its second use of research, BSO employed _____ marketing research.

16. A(n) _____ is an interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions.

17. Which type of survey research method involves interviewing people in the common areas of shopping malls?

18. In a(n) _____ sample, additional respondents are selected on the basis of referrals from the initial respondents.

19. Soon after the Chenault Military Museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer, attendance decreased. To determine why this decrease in attendance occurred, the museum staff could rely on:

20. Dryel is a Procter & Gamble product that allows consumers to dry-clean their clothes in a dryer. Before launching the product, P&G researchers visited consumers' homes and watched as people sorted laundry, creating piles of darks, whites, delicates, and items that would go to the dry cleaner because the people were unsure how to clean them. This was an example of _____ research.

21. In-home personal interviews:

22. Which of the following is a type of survey that involves interviewing businesspeople at their offices concerning individual products or services?

23. _____ occurs when a sample, in some ways, is not representative of the target population.

24. While many economic indicators have been negative during the first half of 2009, the Wall Street Journal recently reported that U.S. retail sales were actually up in April. In fact, the performance of 61 percent of the retailers in the study topped analysts’ expectations. If Costco used this report as factor in their expansion plans they would be using _____ data.

25. The most popular method for gathering primary data is _____, in which a researcher interacts with people to obtain facts, opinions, and attitudes.