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When marketing researchers for a local fitness club wanted to know consumers’ intention to start a fitness program for a New Year’s resolution, they used a(n) _____ with five possible answers ranging from 'Most Likely' to 'Least Likely' and asked that the respondent choose one. This is an example of a(n):

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When marketing researchers for a local fitness club wanted to know consumers’ intention to start a fitness program for a New Year’s resolution, they used a(n) _____ with five possible answers ranging from 'Most Likely' to 'Least Likely' and asked that the respondent choose one. This is an example of a(n):






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