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Variants to the traditional chocolate Kit Kats are sold in various markets around the world. In Japan, for example, you can purchase a cheese or lemon-vinegar Kit Kat. Which strategy is Nestlé using?

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Variants to the traditional chocolate Kit Kats are sold in various markets around the world. In Japan, for example, you can purchase a cheese or lemon-vinegar Kit Kat. Which strategy is Nestlé using?






 
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