1. A soft drink manufacturer who was thinking of investing in a bottling plant in the Czech Republic should know the nation is proud of the fact it is among the world's biggest beer drinkers. Czechs consume an average of one-half liter of beer a day for every man, woman, and child in the country. The _____ environment of this country could very easily prevent the soft drink bottling company from succeeding.

2. In Brooklyn, police seized a 40-foot tractor-trailer full of Sony DVD players, Gillette razors, Gucci sunglasses and a whole array of Yankees gear. All the items had company trademarks that its makers had no authority to use. The items seized were _____.

3. The first step in creating a global marketing mix is to:

4. The _____ of trade negotiations created the _____, which replaces GATT. This trade agreement dramatically lowers trade barriers worldwide.

5. International Marketing, Inc. is a company located in Brazil and assists businesses that export products to Brazil. This company helps with financing, shipping, and any aspect of marketing a product from another country in Brazil. This company is an example of a(n):

6. _____ takes place when a foreign company produces goods to specification set by a domestic company, with the domestic firm's brand name affixed to the goods.

7. When IKEA, the Swedish home furnishings retailer, first entered the Japanese market, it failed. It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes. It success on its second foray into Japan was based on its ability to give the Japanese consumer what he or she needed without abandoning its product strategy. IKEA had to adopt a _____ strategy.

8. Muslim countries are receptive to most Disney products, but they have asked Disney not to include Piglet when it sells its Winnie the Pooh characters because Muslims (as a part of their religious beliefs) contend that pork in any form is unclean. This is an example of a _____ factor that directly affects Disney's global operation.

9. Carlos Hernandez owns a company in Miami that purchases products from U.S. manufacturers for export to several countries in Central and South America. Carlos is a(n):

10. A U.S. executive had no idea the Germans tend to be very risk-averse. When he arrived at a meeting in Berlin, he simply stressed the price of his firm’s products without emphasizing their bottom-line benefits, promoting the company’s strong service support, or guaranteeing their effectiveness. As a result, the multimillion dollar deal failed. The U.S. executive overlooked the importance of which environmental factor?

11. How people value a sound night's sleep is an example of which element of the global environment?

12. Global marketing standardization:

13. The European Union accused South Korea of selling ships at a loss in an attempt to push its European rivals out of the market. In other words, South Korea was accused of:

14. _____ is generally defined as the sale of an exported product at a price lower than that charged for the same or a similar product in the home market of the exporter.

15. Which of the following is the latest round of World Trade Organization (WTO)?

16. _____ is a trade agreement that includes Argentina, Bolivia, Brazil, Chile, Columbia, Ecuador, Paraguay, Peru, and Uruguay. This agreement eliminated the tariffs among these trading partners.

17. Central to any society is a common set of values shared by its citizens that determines what is socially acceptable. Marketers refer to these values collectively as a country's:

18. When developing countries began encouraging foreign investors and imports, companies like Black & Decker and Pillsbury offered a wide array of products to countries throughout the world. Because of enormous populations in developing countries, these companies predicted a potential for strong annual sales. However, in addition to total population, companies must not overlook _____ factors such as distribution of people within a country and household incomes.

19. Which of the following is an important cultural factor that should be considered by global marketers?

20. _____ is a global marketing strategy that requires active ownership (either a controlling interest or large minority interest) of a foreign company or overseas manufacturing or marketing facilities.

21. Suppose three months ago the dollar price of a yen was $0.012. Today the dollar price of one yen is $0.018. If you are in the market for a brand new Honda automobile today, you will find that:

22. The goal of the Central America Free Trade Agreement (CAFTA) is to:

23. A(n) _____ is a limit on the amount of a specific product that can enter a country.

24. Which of the following is a criticism of multinational corporations?

25. To enter the Chinese market, Walmart purchased the general merchandise chain Trust-Mart for about $1 billion. Walmart entered the Chinese market through the use of: