The _____ adopt a product because most of their friends have already done so, and their adoption is usually the result of pressure to conform because they rely on group norms.

🎲 Try a Random Question  |  Total Questions in Quiz: 127  |  🧠 Study this quiz with Flashcards
This question is part of a full practice quiz:
Marketing Practice Test: Developing and Managing Products — practice the complete quiz, review flashcards, or try a random question.


The _____ adopt a product because most of their friends have already done so, and their adoption is usually the result of pressure to conform because they rely on group norms.