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Marketing Practice Test: Developing and Managing Products
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Marketing Practice Test: Developing and Managing Products
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25 Questions

1. In terms of the new-product development process, Fitbit's availability in retail stores and online is the _____ stage.
2. New-to-the-world products, where the product category itself is new, are also called.
3. In the _____ stage of new-product development, preliminary demand, cost, sales, and profitability estimates are made.
4. Among the late majority group, adoption of a product primarily results from:
5. The final stage in the new-product development process is:
6. Jeni’s Splendid Ice Creams is famous for its unusual flavors, such as Wildberry Lavender, Goat Cheese with Red Cherries, and Sweet Corn and Black Raspberries . Which of the following product characteristics would most likely influence the market success of these flavors?
7. All of the following are categories of adopters in the diffusion process of innovations EXCEPT:
8. A team-oriented approach to new-product development is referred to as:
9. The company marketing the Fitbit does not currently market a product like this. Which of the following best represents the category of new product the Fitbit is for this company?
10. A word-of-mouth communication strategy, particularly conducted via the Internet, is often referred to as:
11. Which of the following would be considered a new product?
12. The screening and concept testing stage of the new-product development process is used to:
13. Top managers at a commercial real estate firm that specializes in site location and installation of cellphone towers considered providing the same service for windmill location and installation but decided this was not within the company's corporate mission. Which stage of the new-product development process did its new-product development process reach?
14. The process of converting applications for new technologies into marketable products is called.
15. _____ is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.
16. The fact that Fitbit can monitor motion while awake and asleep makes it different from competing products that might increase its rate of adoption. Which product characteristic affecting the rate of adoption does this illustrate?
17. At what stage of the new-product development process are most new-product ideas rejected.
18. The MOST important factor in successful new-product introduction is:
19. The first stage of the new-product development process is:
20. After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created, the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers. The consumer group was asked to evaluate the three product ideas in terms of their marketability. This stage of new-product development is called.
21. A biological metaphor that traces the stages of a product’s acceptance, from its introduction (birth) to its decline (death) is called the:
22. Heinz is expected to introduce more than 400 new products in the next two years. One of the products is a spicier ketchup aimed at the baby boomer market. The spicier ketchup would be considered what type of new product?
23. For years, Diet Dr. Pepper has been considered a diet drink. After declining sales, the company is attempting to present Diet Dr. Pepper as an alternative to having a dessert. This is an example of a _____ strategy.
24. Jeni’s Splendid Ice Creams has decided to put its new Beet Cake with Black Walnut ice cream on the market. This product has entered the _____ stage of new-product development.
25. After the research team at Nabisco had generated more than two dozen new-product ideas for a substitute for partially hydrogenated oils that tastes the same but has zero trans fat, the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy. This is called.

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