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This Saturday at the grocery store, Dorothy noticed a woman had a portable grill set up in the meat department cooking Johnsonville sausages. The woman offered Dorothy a sample of the sausage and directed her to the display of Johnsonville sausages in the meat case. In this case, Johnsonville is relying on _____ to encourage adoption and diffusion of its sausages.

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This Saturday at the grocery store, Dorothy noticed a woman had a portable grill set up in the meat department cooking Johnsonville sausages. The woman offered Dorothy a sample of the sausage and directed her to the display of Johnsonville sausages in the meat case. In this case, Johnsonville is relying on _____ to encourage adoption and diffusion of its sausages.






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