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Tyson Foods launched a campaign in Austin, Texas, in which it agreed to donate 100 pounds of chicken to the Capital Area food Bank of Texas for every comment posted on its blog. This campaign is an example of:

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Tyson Foods launched a campaign in Austin, Texas, in which it agreed to donate 100 pounds of chicken to the Capital Area food Bank of Texas for every comment posted on its blog. This campaign is an example of:






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