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Marketing Practice Test: Ethics and Social Responsibility
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Marketing Practice Test: Ethics and Social Responsibility
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25 Questions

1. According to _____, the choice that yields the greatest benefit to the most people is the choice that is ethically correct.
2. Many airlines offer passengers the option to purchase carbon offsets as an environmentally-friendly compensation for their carbon footprint. For example, Delta customers can pay $10 to a fund that plants trees as a way to offset the carbon emissions from the airplane. Some would say Delta is:
3. 'Don’t speed, because it’s against the law' is a tenet that would likely appeal to someone at hich stage of ethical development?
4. Monique Penn makes stunningly expensive one-of-a-kind bracelets at luxury stores such as Bergdorf-Goodman. Portions of the proceeds from the sales of its jewelry go to support the Alaska Native Arts Foundation, which trains and educates indigenous people and to Charity Water, a nonprofit organization with a mission to bring clean water to impoverished people. Imagine someone is motivated to buy a piece of her jewelry in order to benefit one of the above nonprofits. This customer wants to ask Penn the 'Five Questions to Ask before Participating in a Cause-Related Marketing Program.' Which question would Monique Penn have the most trouble answering candidly?
5. _____ refers to the moral principles or values that generally govern the conduct of an individual or a group.
6. Drug Marketing. If a drug manufacturer claimed that its manufacturing processes were environmentally friendly in its advertising, this is an example of:
7. Which ostakeholders generate revenue for an organization?
8. _____ are the rules that people develop as a result of cultural values and norms.
9. Novartis created the Novartis Research Institute for Tropical Diseases in Singapore. The institute is unique because it is a not-for-profit organization that focuses on the discovery of new drugs for the treatment of neglected diseases, such as dengue fever and tuberculosis. Not only is this good business, it is also:
10. One potential drawback of cause-related marketing is that:
11. Pacific Gas and Electric (PG&E) Company has donated almost $300,000 to 58 local governments and community-based organizations for local economic development projects. Recipients of these grants include the San Benito County Economic Development Corporation's Business Outreach Program, the San Jose Conservation Corps' Hennessy Place Affordable Single-Family Housing Project, and Mariposa County's Business Development Training Program. This sort of donation indicates PG&E was operating at a(n) _____ responsibility level of the pyramid of corporate social responsibility.
12. Which ethical theory is founded on the ability to predict the consequences of an action?
13. Which of the following is an argument used to support corporate social responsibility (CSR)?
14. Which ethical theory compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes, thus allowing one to determine the severity of the situation and to create the best possible solution according to others' experiences?
15. _____ is the idea that socially responsible companies will outperform their peers by focusing on the world's economic, social, and environmental problems and viewing them as opportunities to build profit and help the world at the same time.
16. Which theory holds that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firm's operation?
17. With regard to ethical decision making, an individual should ask herself all of the following EXCEPT:
18. People who believe in the _____ judge according to time-and-place ethics.
19. Every year, Hudson & Lane, a law office, donates $5,000 to a local school or charity. Is this an example of cause-related marketing?
20. One approach to developing a personal set of ethics is to:
21. Florida Hospitals. In order to make an ethical decision on how to handle uninsured illegal immigrants, the Florida hospital administrators must consider all of the following EXCEPT:
22. In the _____ stage of ethical development, loyalty and obedience to the organization or to society become paramount.
23. The fact that many people believe that businesses should focus on making a profit and leave social and environmental issues to nonprofit organizations is:
24. The _____ stage of ethical development represents the morality of the mature adult.
25. Which level of the pyramid of corporate social responsibility is the foundation on which all other responsibilities rest?