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A business sells appliances to individual customers. To increase revenue, the owner is revising the business strategy to also sell directly to retailers. How will the purchase decisions of these retailers differ from the purchase decisions of individual consumers?

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Western Governors University  Online College | WGU


1. A business sells appliances to individual customers. To increase revenue, the owner is revising the business strategy to also sell directly to retailers. How will the purchase decisions of these retailers differ from the purchase decisions of individual consumers?





 
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