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Marketing Fundamentals WGU
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Western Governors University  Online College | WGU

Marketing Fundamentals WGU
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25 Questions

1. A firm has designed a plan that will affect the company for five or more years and provide long term direction for its decision makers. which type of planning has the firm developed.

2. Availability of budget

3. What is direct marketing

4. What allows marketers to communicate short messages to engage with stakeholders?

5. What are Porter's Five Forces

6. What are the steps in the marketing planning process at the business unit level

7. What are the four components of marketing

8. What is product diversification strategy

9. Which explains how knowledge management facilitates organizational communication

10. What does the Strengths in SWOT analyze

11. What is physical distribution

12. What is an element of relationship marketing

13. What are the four categories in the consumer product classification system

14. Why does clustering occur

15. What are competitive pricing strategies

16. A financial services firm wants to develop marketing materials targeted toward new college graduates. Which segmentation approach will meet the firm's needs?

17. What is product cannibalization

18. A firm conducts market research to analyze consumers perceptions of a product relative to other brands. which type of strategy is this

19. Which element of a distribution system is concerned with the location of stock?

20. What is vertical conflict

21. Strategic planning is emphasized at _____ level management

22. How does product obsolence fit into the tech environment

23. A pharmaceutical firm has developed a new weight loss drug. The product is very different from other options offered by competitors. How will this environmental factor impact the marketing strategy?

24. A company wants to inform thousands of potential customers about the benefits of their product over products that customers have been using. which promotional strategy would be effective for this company

25. Persuade

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