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A consumer has selected a brand of television to purchase. Because this brand is high-priced, the consumer goes online to research the best price. Which step in the consumer decision process does this situation represent?

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Western Governors University  Online College | WGU


1. A consumer has selected a brand of television to purchase. Because this brand is high-priced, the consumer goes online to research the best price. Which step in the consumer decision process does this situation represent?





 
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