A gas station owner has decided to add a fresh fruit stand to the convenience store. Because the owner does not want to rely too heavily on a limited number of suppliers, the owner is considering obtaining the fruit from several local farmers. What type of influence is impacting the owner's purchase decision?

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1. A gas station owner has decided to add a fresh fruit stand to the convenience store. Because the owner does not want to rely too heavily on a limited number of suppliers, the owner is considering obtaining the fruit from several local farmers. What type of influence is impacting the owner's purchase decision?