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A large clothing manufacturer wants to begin offering athletic apparel in a market that is already dominated by two well-known companies. The new manufacturer will impact the other two companies' market share. Which of Porter's five forces will the two well-known companies experience?

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Western Governors University  Online College | WGU


1. A large clothing manufacturer wants to begin offering athletic apparel in a market that is already dominated by two well-known companies. The new manufacturer will impact the other two companies' market share. Which of Porter's five forces will the two well-known companies experience?





 
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