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A marketing manager is promoting a line of handbags by having a character in a feature film use the handbags and by posting a picture of the celebrity using the handbag on social media websites. Which two promotional mix elements are being used?

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Western Governors University  Online College | WGU


1. A marketing manager is promoting a line of handbags by having a character in a feature film use the handbags and by posting a picture of the celebrity using the handbag on social media websites. Which two promotional mix elements are being used?





 
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