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A new clothing company is trying to penetrate the department store market by offering its clothing at a cost to customers that is lower than expected. The intent is to build a loyal customer base. Which element of the marketing mix does this represent?

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Western Governors University  Online College | WGU


1. A new clothing company is trying to penetrate the department store market by offering its clothing at a cost to customers that is lower than expected. The intent is to build a loyal customer base. Which element of the marketing mix does this represent?





 
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